Practice areas share one page with anchor links
A specific practice-area search converts differently from a generic page, and an anchor link has no real URL to rank for it.
FROM WORDPRESS · LAW FIRMS
What breaks when every practice area shares one page
A search for a specific practice area converts differently from a generic services page, and an anchor link on a shared "Practice Areas" page has no real URL of its own to rank for it. Underneath that, a plain forms plugin usually emails case detail into an inbox, carrying a confidentiality obligation through a channel that was never built to hold it.
WHAT ACTUALLY BREAKS
Five ways a law firm WordPress site fails, specifically
Practice-area structure, intake confidentiality and case routing, not generic WordPress complaints.
Client intake carries case detail into plain email
A confidentiality obligation applies to the intake step, and a forms plugin emailing case detail as plain text does not honour it.
No routing by case type at first contact
Every enquiry lands in one shared inbox regardless of practice area, delaying a response speed that is often the deciding factor.
Attorney profiles omit bar admission and jurisdiction
A generic team-page template usually has no structured field for the credentials a prospective client actually checks first.
Resource downloads break silently after updates
A forms plugin gating a template or guide download commonly stops working after a WordPress core or PHP update, with nobody noticing until a lead complains.
WHAT CARRIES ACROSS
Attorney and practice content moves. The page structure and intake do not
Content and structure are separate problems, migrated separately.
Every practice area's content and every attorney's credentials carry across intact. What does not carry across is how they were structured and handled: a shared anchor-linked page and an untracked intake form are rebuilt into distinct practice-area pages and routed, confidential intake.
WHAT IT COSTS
What a law firm WordPress migration costs
A range, not a fixed price, because practice-area count and attorney profiles move the number.
5,500–36,700 $1,500–10,000 €1,321–8,807
Depending on practice-area count and attorney profiles.
7 days
From brief to launch.
Response speed on a new enquiry
The most common cost of a shared inbox with no case-type routing.
HOW IT RUNS
Four steps, specific to a practice-area-driven site
Intake security and page structure audited first, since that is where the actual risk sits.
01 2 DAYS
Audit intake security and practice-area structure
We check how case detail currently moves through the site, and how many practice areas are genuinely buried behind anchor links.
02 2–4 DAYS
Inventory practice areas and existing rankings
Every practice-area section is mapped against Search Console, so a buried anchor link with earned traffic is not lost in the move.
03 1–3 WEEKS
Build separate practice-area pages and routed intake
Each practice area becomes its own indexable page, and client intake routes by case type without carrying detail through plain email.
04 SAME DAY + 2 WEEKS
Redirect map, cutover, verify parity
Every practice-area and profile URL redirected to its new address, with Search Console watched daily for the first two weeks after launch.
STRAIGHT ANSWERS
Questions about migrating a law firm off WordPress
The ones that come up before anyone signs anything.
A search for a specific practice area, a divorce lawyer or a construction dispute specialist, converts at a completely different rate than a generic landing page. An anchor link on a shared page has no real URL of its own and cannot rank for that specific search.
A generic forms plugin typically emails the submission as plain text, which means case detail covered by a confidentiality obligation is sitting in an inbox rather than a system built to hold it.
Without routing at first contact, every enquiry lands in one shared inbox regardless of practice area, and a fast response is often the deciding factor for someone comparing firms after an incident.
Between
Send us your website address. We will tell you what is wrong with it.
Two days, no charge, no obligation, and you keep the report whether or not you hire us.