An existing page pointed at, not built for the campaign
A generic product or about page used as the destination, competing with navigation and content that has nothing to do with the campaign.
LANDING PAGES · DUBAI
Somewhere to send traffic tomorrow
A landing page is one page built for one action: sign up, book, buy, register. No navigation, no competing content, nothing pulling attention away from the single thing a visitor is being asked to do.
THE RANGE OF PRACTICE
What a repurposed page looks like, and what purpose-built looks like
Described by behaviour, not by a score.
A page-builder template, edited quickly
Fast to launch, but carrying the same page weight and plugin dependency as the rest of a template-based site.
One page, one action, built and shipped in days
Nothing on the page competes with the single thing it is asking a visitor to do.
WHERE WE SIT
Two to five days, same standard as a full site
Within the
A landing page is fast because there is less to build, not because it is built to a lower standard. Security headers, performance targets and no third-party script on the render path all apply regardless of page count.
STRAIGHT ANSWERS
Questions about landing pages
The ones that come up before anyone signs anything.
One page, built for one action: sign up, book, buy, register. A full website has navigation, multiple pages and a structure meant to be explored. A landing page has one job and nothing pulling attention away from it.
There is no navigation structure to design, no content architecture to plan across multiple pages, and no need to account for how a dozen pages interlink. One page, one purpose, built and tested end to end without the scope a full site carries.
Yes. Security headers, no third-party script on the render path, and the same performance targets apply regardless of page count. A fast build is not a shortcut on how it is built.
Within the
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