A person exports and re-enters data
Someone downloads a CSV from one system and uploads it to another, on whatever schedule they remember to do it.
API INTEGRATION · DUBAI
Systems that were never meant to talk to each other, connected reliably
An API, Application Programming Interface, is the defined way one system lets another request or send it data. Integration is building the connection that uses it correctly, including what happens when a field does not match, a status means something different on each side, or one system goes down without warning.
Integrations we have built, clients not named: Deliveroo, Dubizzle, Property Finder, GitHub and Google Merchant Center; recruiting CRMs, booking systems and logistics systems, several of each; predictive CRM, analytics and marketing sync across third-party tools.
THE RANGE OF PRACTICE
What a manual handoff looks like, and what a reliable connection looks like
Described by behaviour, not by a score.
A connection exists, failures go unnoticed
Data moves automatically most of the time, but a failure is silent, so gaps only get found when someone notices missing records.
Retries, logs failures, alerts a person
A dropped connection is retried automatically, and a genuine failure is logged and flagged rather than lost quietly.
WHAT IT COSTS
Scoped case by case
Two documented modern APIs is a different job from ten legacy systems with no documentation.
The honest price depends entirely on which systems are being connected and how well they are documented. We scope it after seeing the actual systems rather than quoting a number that would not hold true across every integration. Third-party service costs are billed at cost, never marked up.
STRAIGHT ANSWERS
Questions about API integration
The ones that come up before anyone signs anything.
Making two systems that were never designed to talk to each other exchange data reliably. An API, Application Programming Interface, is the defined way one system lets another request or send it data. Integration is building the connection that uses it correctly, including what happens when it fails.
Most systems were not built expecting to be connected to what they are now being connected to. Field names do not match, one system's "done" is another's "closed", and one side goes down occasionally without warning. The integration has to handle all of that without silently losing or duplicating data.
A properly built integration retries, logs the failure specifically, and alerts someone rather than silently dropping the data. When a connected system changes its API without warning, which happens, the integration is built to fail loudly rather than quietly feed bad data downstream.
Scoped case by case. Two systems with well-documented, modern APIs is a different job from ten legacy systems with undocumented protocols, and the honest answer depends on which one you actually have. Third-party service costs are billed at cost, never marked up.
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